Legal & Privacy Notice

Personal Data We Collect

We may collect data directly from you or from publicly available data. We collect this data for the purposes outlined below in “How We Use Data.” See information for categories of data we collect. This data is not Customer Content.

How We Use Data

We will only use your data only if we have a lawful basis to do so, as illustrated. Specifically, we use your data at your instruction or as follows:
Providing and Personalizing our Sites. To operate and administer the Sites and to provide you with the content you choose to access or request; to tailor web content we display to you in order to offer location customization (e.g., setting a default language) and to otherwise personalize your experience using the Sites. We may use cookies and similar tracking technologies to automatically collect your personal data for this purpose.
Personalizing Events. To tailor event invitations we send or display to you in order to offer location customization (e.g., local event offerings). We may use cookies and similar tracking technologies to automatically collect your personal data for this purpose.
Identifying Customer Opportunities. To identify and assess potential new users through tools (e.g., LinkedIn Sales Navigator, DriftBot, Qualified, ZoomInfo, etc.) and to engage with individuals responding to web content produced  or otherwise available.
Sending Marketing Communications. For direct marketing, promotional, and other non-transactional communications (e.g., newsletters, calls, SMS, or push notifications) in order to share information about special offers, promotions, and events or to otherwise contact you about certain products or information we think may interest you, in accordance with your marketing preferences. 
Displaying, Measuring Personalized Advertisements. To provide more relevant advertising to you regarding our solutions or third party platforms, or to conduct related marketing research (e.g., by measuring the success of targeted advertising campaigns). We may use cookies and similar tracking technologies to automatically collect your personal data for this purpose.
Managing Event Registrations and Contests. To plan and host events or webinars you’ve registered for or attend (including sending related communications to you), and to provide contests, promotions, and sweepstakes you’ve chosen to participate in or register for. Please note, contests may have additional rules relating to how we process your personal data.
Analytics and Improvement. To better understand how you access and for other research and analytical purposes, such as to evaluate and optimize solutions and to develop additional services, content, and features (e.g., if you choose to participate in a survey or user-interface study, we may use your email address to reach out with follow-up questions or additional studies). We may use machine or deep learning technologies for these purposes which may allow us to provide users with predictive tips and other features. 
Protect Legal Rights and Prevent Misuse. To protect our proprietary solutions and the rights of users and other individuals; to prevent unauthorized access and other misuse; and where we believe necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, or violations of our terms of use or this notice. We may use machine or deep learning technologies for these purposes (e.g., for fraud prevention or detection).
Comply with Legal Obligations. To comply with the law or legal proceedings (e.g., we may disclose data in response to lawful requests by public authorities, including responding to national security or law enforcement requests).
General Business Operations. Where necessary to the administration of our general business, accounting, recordkeeping, and legal functions.  

How We Share Data

We will not sell your data to a third party or allow a third party to use the data we provide for its own marketing purposes. We may share information with your consent, at your request, or as follows:
To Our Service Providers. We use third party service providers to process your data to assist us in business and technical operations. Perspective has data processing agreements with such service providers limiting their use of and access to data to specific purposes. They provide services relating, but not limited to fraud detection and prevention, billing, customer support, internet and connectivity, marketing (through direct mail, email, lead generation, etc.), event organizing, security, and user experience. 
To Infrastructure Processors. We use third parties for some of the infrastructure used to host content and data we process, including cloud providers. We have data processing agreements with such service providers and their use of and access to data is limited to specific purposes.
To Affiliates. We may share your data with our affiliates for our or our affiliates’ internal business purposes (e.g., when you use or purchase an affiliate’s services, when you apply to one of our global offices, etc.), marketing similar products (including lead generation and qualification purposes), or for other legal requirements.
As Custom Audiences. We may share a hashed (scrambled) version of your email address, name, city, state, or similar information with advertising partners to assist us in reaching you with more relevant advertisements outside of the Sites (and to measure the success of such campaigns). These partners are not permitted to retain, use, or disclose this information for their own third-party marketing purposes. If you would  like to opt out of custom audiences, complete our contact form. 
As Required by Law. We may disclose  information about you if we believe we must do so to comply with the law or a subpoena, bankruptcy proceeding, or similar legal process. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
To Protect Rights. We may disclose information, such as name, contact information, and billing information, to enforce our agreements with you or to protect the rights and safety of our customers, our users, and the general public, or as evidence in litigation in which we are involved.
As Aggregate and Anonymized Information. We may share aggregate or anonymized information with our third party service providers for our internal business purposes which may include marketing, advertising, research, or similar purposes. 
In a Business Transaction. If Perspective is involved in a dissolution, reorganization, financing, public offering of securities, merger, acquisition, or sale of all or a portion of its assets, your information may be transferred to providers, advisors, accountants, attorneys, the acquiring entity, or other third parties as part of the transaction (provided that we inform such individuals that they must use your data only for the purposes disclosed in this notice), and may also be reviewed as part of the due diligence review for the transaction (e.g., we may need to provide a list of all customer accounts and payment histories).

Blogs; Forums; Testimonials

Our solutions may contain publicly accessible blogs and interactive features. Any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your information from our blog or community forum, please complete the contact form. With your consent, we may publish testimonials you share with us, which could contain personal data such as your full name and other information you choose to share. Please note, information posted with us may continue to be publicly available to others after termination or deactivation of your account. If you wish to update or remove your testimonial, please complete the contact form.

Last Updated: February 23, 2024